The walkthrough
No sales call required. You sign up, point FiQ at your website, and paste one line of HTML. That is the whole install.
Below is the real sequence, in the order you will hit it, with the actual snippet you will paste. Where something needs us or needs Meta, we say so instead of pretending it is instant.
Email, password, business name. You land in the dashboard on the free plan with a workspace already created for you.
Free is not a countdown. There is no trial to expire and nothing switches off on day 14. It is a real plan: the website chat widget, 500 answered messages a month, one website, unlimited conversations and unlimited team seats. The only catch is a small “Powered by First in Queue” on the widget, which Pro removes.
WhatsApp and voice are not in the free plan, and that is deliberate rather than a growth tactic - every WhatsApp conversation and every voice minute costs us real money the moment it happens. We explain that whole trade in why FiQ exists.
This is the step that does the actual work. You paste your URL and FiQ crawls your site - your pages, your prices, your policies, your opening hours - and turns them into the knowledge the assistant answers from.
It takes a minute or two on a normal business site. When it finishes you get a list of what it read, and you can add anything it could not find: the questions customers actually ask, the answers that live in your head rather than on a page.
Worth being straight about
A crawl of a thin website produces a thin assistant. If your site is three pages and a phone number, spend ten minutes in the knowledge editor before you go live. The quality of what it says to your customers is set here, not by the model.
Under Websitesin the dashboard, every site you add gets its own snippet. Copy it, paste it anywhere in your site's HTML - the <head> or the footer, either works - and publish. That is it.
<script src="https://app.firstinqueue.com/widget.js" data-key="YOUR_WIDGET_KEY" async></script>The dashboard fills in your real key. It loads asynchronously, so it never blocks your page from rendering.
It works anywhere HTML does
WordPress, Shopify, Wix, Webflow, a hand-written site, a Next.js app. There is a WordPress plugin if you would rather not touch a theme file.
Locked to your domains
Each key only answers on the domains you list. Someone copying your snippet onto their own site gets nothing.
It tells you when it is live
The widget checks in as visitors load it, so the dashboard shows verified rather than making you guess whether the paste worked.
Rotate the key any time
One click. Update the snippet within the hour and the old key stops working.
The loop is the same whether it arrives on your website, on WhatsApp, or over the phone.
Grounded in what the crawl read and what you added. When it does not know, it says so and offers to pass you the question - it does not invent a delivery time.
Takes a booking, captures a lead, checks your hours. Flows cover the requests that repeat, so a booking ends up in your dashboard rather than in a chat log nobody reads.
Anything sensitive, angry, or outside what it knows goes to your team with the full conversation attached. Your agent picks up mid-thread, not from scratch.
Every conversation, booking and handoff lands in the dashboard live. Analytics show what customers keep asking - usually the most useful thing you learn in month one.
Upgrading to Pro removes the FiQ branding, lifts the website limit, and unlocks the two channels that cost money to run.
WhatsApp is the one step that is not instant. It needs a WhatsApp Business API number, which means Meta verification - not the app on your phone. We do that part for you and email you when the number is live. It is usually hours, occasionally a couple of days, and it is Meta's clock, not ours.
Voice is faster. You pick a number and a voice, and the assistant starts answering calls and can place outbound and scheduled ones.
Both channels run on prepaid usage credit rather than a bundled quota. You top up, you see the balance and the current rate in the dashboard, and when it runs out WhatsApp and voice go quiet until you top up again. Your website chat keeps working regardless. There is no bill waiting for you at the end of a busy month.
Website chat
Free plan, never charged to credit
Pro, paid from credit
Voice calls
Pro, paid from credit
And they cost nothing. Put the widget on your site, see what it does with your own customers, then decide whether WhatsApp and voice are worth it.
Would rather be walked through it? and we will build one around your business.